Do that, and you generate the kind of trust and loyalty that leads to high productivity and low turnover. A world in which the psychological contract is profoundly broken. In the three decades following World War II, as Rick Wartzman documents in his book " The End of Loyalty ," a booming economy made American companies rich. Today, disillusioned workers might assume that the norm of workplace loyalty was nothing but a capitalistic ruse, a way for companies to exploit their employees. But the new loyalty would recognize that employees have to uphold their end of the bargain.

---

Persons: I've, Gen Xers, Gen Zers, they'll, Rick Wartzman, Wartzman, Denise Rousseau, Rousseau, who's, Mark, —, it's, I'm, he's, quitters, Nick Bloom, Stanford University who's, Anthony Klotz, Klotz, they're, It's, Aki Ito Organizations: Companies, Kodak, GE, Carnegie Mellon University, Stanford University, University College London, Employers, Business